hey there, photographer!
i want this
Nodding along so far?
you're in the right place, and we're so glad you're here
You feel called to have a sustainable photography business documenting the beauty you see in everyday family connection.
You've created a website, learned the technical aspects of photography, have a steady flow of client work and a decent portfolio, and you post somewhat consistently on social media.
But, you are feeling overworked and frustrated.
You're burned out and uninspired, feeling the loneliness of being self-employed, confused about your process, stressed about getting inquiries, and afraid to raise your prices.
Does this sound familiar?
You want to have flexibility to be with your family and bring in a healthy income, and it feels impossible to do both. You're spread too thin and you don't feel like you're doing well in either role.
You've changed your pricing too many times to count and lowered it when leads said you're out of budget. In fact, all of the changes have just felt confusing.
You compare yourself to your competitors alllll the time, and it makes you feel inadequate.
You believe you haven't created a sustainable photography business because you're not sure your work is good enough to attract the right clients... although your photos say otherwise.
You think your market is too saturated with good photographers, and clients would never spend more to work with you, right?
You spend so much time at sessions and even more time isolated with your computer. You feel guilty that you're missing quality time with loved ones.
When it comes down to it, you want to build a sustainable and fulfilling business while not missing time with your family. You see the success of other portrait photographers and you’re discouraged that you haven't gotten there yet.
You don’t need to be the most talented photographer in your area.
the problem isn't that your market is too saturated with photographers, or that clients will never spend more to work with you.
You don't need to follow someone else's path to success.
We know the feeling! That place you're in? We've been there too. The thing is, we've created profitable and sustainable photography businesses despite the dreaded impostor syndrome and saturated markets.
You can build a profitable and sustainable business while not missing time with your family no matter your experience or market.
picture this...
✓ You open your inbox and see messages from dream clients saying, “we love your work and are so excited to work with you” and “when is your next available date? We can't wait for you to photograph our family.” You start marketing for next year because there is no need to overbook!
✓ Your DMs are full of requests! Your clients feel so fully served that they are recommending you to all of their friends. Sessions are easy to book and clients are leaving raving reviews.
✓ Talking about your pricing is clear and easy. Being priced for profit at every session has you feeling reinvigorated and powerful in your artistry.
✓ Your calendar is filled with clients you already know and who are so excited to work with you. You feel fulfilled because you are making strong relationships and real connections. Working with friends is so much fun!
✓ Your clients trust you. They ask for your opinions on what to wear, where to shoot and are happy to work with your schedule. You feel validated that your artistry is being appreciated.
✓ You left your phone in your purse for dinner. You are a professional with boundaries. You are able to focus on your family, knowing that you have systems in place and have set client expectations for communication during work hours.
✓ You make every one of your child’s soccer games this season. You feel elated because you are finally able to have some balance and the flexibility you need to be with your family while earning a healthy income, doing what you love.
✓ You only say yes to the things that fulfill you, freeing up more time for self care, creativity and quality time spent with your family. NO has become a full sentence in your vocabulary and it feels so good!
✓ That big vacation for your family IS booked! You see the amount of money in your bank account increasing and have the income and courage to do the things you’ve been dreaming of doing.
I'm so busy, I don't think i'll have time...
Each module is short enough to read during nap time, while nursing, or after the kids go to bed. Lessons include prompts that allow you to practice while spending time with your children. You will begin to look at snack time, park time, bath time and other sometimes mundane situations as inspiration!
My kids will never cooperate?!
They don’t need to. During this beginner photography course, you will not need to ask your children to stare at your camera and say cheese EVER! Prompts are designed to be directed through child play, interactive, fun and documentary.
I'm nervous to post my work in the group
You are not alone. It is not mandatory to post your work, but recommended. Posting in the group makes you accountable to do the assignment. We are inspired by each other’s work and here to uplift one another. Art is subjective. Each person will be drawn to something different. It is exciting to see how each person interprets a lesson and how they are able to capture their children. Don’t be shy, we want to see life through your lens!
You don't have to do it alone.
We invite you to join a community of like minded creatives. People like you, craving connection, expansive growth and the inspiration and encouragement to achieve your goals!
good news, friend....
The Intentional Artist is the missing link that will help you finally create a photography business that is both profitable and sustainable. You'll learn to attract clients who appreciate your artistry with ease, and have access to the tools, strategies, accountability, AND support you need to make your dream a reality.
Nanette and Cassandra are so open and full of great feedback and information that has had a quick and actionable impact on my business and how I plan to move forward. I've already fixed my website, shifted my focus in marketing, and changed my plan for my sessions to cut back on how much film I shoot, while still being able to shoot some film so that I feel creatively fulfilled.
They helped me to create more profitable pricing as well as shift the direction on where to put my focus (and money!) for the greatest impact. I'm so excited to see how these changes play out over the next year!
Thank you both so much for your willingness to answer questions about anything and everything - you are both so knowledgeable and generous with your time and expertise!
What People are Saying:
- Kate V
Who are we to guide you in elevating your brand and enlivening your creativity?
We are Nanette and Cassandra
We are hybrid portrait photographers with 25+ years of combined experience. We used to be in the same place you are...overwhelmed, unsure, and frustrated as we inched our way toward photography businesses that were flexible and actually made a profit.
We spent YEARS, doing allllll the things… investing in new gear, buying presets, discounting sessions, photographing anything that required a camera, changing our branding, taking online courses, going to styled shoots... you name it, we tried it.
Then, we learned that the magic is actually inside of us. We discovered how to get into alignment, to be authentic and gain confidence. We started to share from a place of service and everything changed! It’s a journey we are committed to continuing and we’d love for you to come along with us!
We’ve taken what we've learned and put it into The Intentional Artist because it’s exactly what we wish we had when creating our own photography businesses.
It’s our mission to help you grow by focusing on what works for you. And we do so as a group for the built-in encouragement and accountability!
Hello!
“Worth every penny”
“Cassy has photographed my maternity photos, my daughter’s newborn photos, 6 month photos, and 1 year photos so far, we plan to use her annually. Our images look natural and not "staged". She gives plenty of good direction and the final images are nothing short of amazing. I would recommend her without hesitation, worth every penny!”
Courtney H.
We want to help you get reviews just like these...
“Exceeded all my expectations”
“As a family photographer myself, I have high expectations and Cassy exceeded every one of them!”
Whitney K.
“I couldn’t recommend her more”
“working with her is an absolute dream”
“Nanette is the most incredible photographer! We have now used her to capture maternity, newborn and milestone photos along with our family photos for a total of 10+ sessions and we couldn’t imagine having anyone else do our photos. Whenever I look back on these special memories, her photos make me feel like I’m right in that moment again."
“We had our newborn session with Cassandra last month and working with her is an absolute dream. We couldn't be more happy with her and her work, we already have our one year session booked for next year! We plan on having her take our family's photos for years to come. Love her!”
Jennifer J.
amanda S.
“Nanette is truly one of a kind. She is beyond talented and the work she delivers is art. Our family session was easy, and fun! The pictures captured were beautiful and will be treasured for years to come!!”
“She delivers art”
Kristie B.
Nelia F.
"I've been using Nanette since my daughters newborn session three years ago. I can't say enough how amazing she is. Her quality of work is out of this world... and if you want someone that listens to you, cares about you, and gives you the most amazing photos.... it's Nanette, we love her! She is the best!"
“She listens and cares”
A mastermind for photographers ready to elevate their artistry & Business with the encouragement and accountability of like minded creatives
Learn More
tell me more
The Intentional Artist is a three month mastermind for photographers that includes a combination of recorded modules, 1 on 1 instruction, and weekly video calls.
You are capable of running a business that serves your life goals. One that is full of creativity and also profitable. Your dream clients are out there, looking for you, waiting for you to speak to them and solve their problems.
You don't have to take the long way, spending years learning on your own, feeling isolated or fearful. Searching inward to enhance creativity and the unique experiences you are able to provide is eye opening. You don’t have to do this alone. This is your path and we are here to guide you.
Revealing the curriculum
Here’s what we’ll cover:
APPLY NOW
MODULE 1: MINDSET
We will show you everything you need to get into a positive mindset and gain the clarity you need to set your photography business apart from the sea of photographers so you can start attracting your dream clients.
MODULE 2: Creativity
During this module, we will take a deep dive into creativity. You will learn how to make room for greater creativity to come in effortlessly so you can create magical work that you are proud to share.
module 3: THE ART OF SLOWING DOWN
As we navigate a fast paced world, we will cover why slowing down is essential to our expansion. We will talk about experimenting with film and creating space for connection and intention.
module 4: BECOMING AN INTENTIONAL ARTIST
The way you see yourself makes an impact in the way others see you. We are going to get ourselves out of imposter syndrome and step into our most authentic selves.
MODULE 6: Consistency is key
Your potential clients want to know what they are getting. We're going to be talking about creating your signature style, and how to keep your work consistent, while still feeling fulfilled creatively!
We will discuss how to be in control at your sessions and how to harness natural light. We will discover how to purposefully use Posing, Connection and Movement throughout your sessions.
MODULE 5: be in control
MODULE 8: DEFINING yOUR IDEAL CLIENT
This week's subject is defining our Ideal Client. This is getting deep into who, exactly, we each want to serve, and how to communicate with our people through our work, language, marketing and social media messaging.
MODULE 7: Niching
As we niche down, we are able to become an expert in a certain area or topic. Clients are willing to pay more for the knowledge and expertise of an expert. We will determine what are our favorite areas to work in and how we can specialize in something we are passionate about.
Math and mindset are essential components of pricing. Take the guessing out of it! We will discover your actual cost of running your business and tackle the burning questions you have about all things pricing.
MODULE 9: pricing for profit
MODULE 11: website review
We have the opportunity to guide potential clients through a beautiful journey through our website where they can learn more about us, begin to imagine themselves in our process and determine if our offer is in alignment with the goals they are hoping to achieve.
MODULE 12: social proof and after party
Who is talking about you and what are they saying? Let's find out! Our happy clients are our best forms of advertisement. We are wrapping this journey up with a celebration of all you have accomplished and excitement as we continue to support each other as our businesses grow!
MODULE 10: curation
Curating is an important part of the artist's process. Together, we will curate your portfolio to feature the work that best speaks to your ideal client.
HERE’S WHAT YOU can EXPECT
When you enroll in The Intentional Artist, you access...
I want all of this
Bonus!
GRAB YOUR SEAT AND GET OUR Session Style guide template!
Make styling your clients easy for you and fun for them. Provide beautiful inspiration so your clients feel prepared and you are working with the colors, textures and styles you love.
This is our simply designed and curated style guide, ready for you to customize and start sending to clients immediately.
Set the scene for your dream sessions with this simple guide to help your clients show up to their session feeling excited and confident!
“The only thing that will stop you from fulfilling your dreams is you.”
Beautiful, original ideas to create exciting offers that you are passionate about selling. Your energy will attract your dream clients to you!
The confidence to create and adhere to boundaries so your clients see you as a professional, respect you, and you are able to free up time for your family and yourself.
An elevated portfolio with a cohesive aesthetic and messaging throughout all areas of communication so upscale clients know what to expect from you.
A website that works for you. Professionally curated and easy to navigate so your potential clients can easily find answers to their questions, get in touch with you, and book you.
A brand that stands out. With communication that is clear, concise and speaks right to your ideal client drawing them in to you like a magnet!
YOU ARE WORTH IT!
Program Price
Sale Price
$3597
Founding member Launch price
$1597
APPLY now
It’s hard to invest in yourself, but you know what?
12 recorded photography modules
small breakout groups
Community forums & discussions
Gentle feedback, support & accountability
WEekly live
coaching calls
1 0n 1 bonus coaching call
website and portfolio review
Founding Member Enrollment
be the first!
WE VALUE YOUR insight AND We want to build this beautiful community with you.
Secure your spot as one of the founding members of The Intentional Artist for only $1500 OR in 3 installments of $550 over 3 months.
In addition to the cost savings, you'll have extra perks such as lifelong membership in the community, founder badges, and special savings on our online and in-person offerings!
Special
I'm so busy, I don't think i'll have time...
Each module is short enough to read during nap time, while nursing, or after the kids go to bed. Lessons include prompts that allow you to practice while spending time with your children. You will begin to look at snack time, park time, bath time and other sometimes mundane situations as inspiration!
My kids will never cooperate?!
They don’t need to. During this beginner photography course, you will not need to ask your children to stare at your camera and say cheese EVER! Prompts are designed to be directed through child play, interactive, fun and documentary.
I'm nervous to post my work in the group
You are not alone. It is not mandatory to post your work, but recommended. Posting in the group makes you accountable to do the assignment. We are inspired by each other’s work and here to uplift one another. Art is subjective. Each person will be drawn to something different. It is exciting to see how each person interprets a lesson and how they are able to capture their children. Don’t be shy, we want to see life through your lens!
What if I don’t get everything done in 3 months?
It is our hope that you are able to complete everything while you have access to us, during the 3 month timeframe. You will have lifetime access to the recorded modules and resources, so no need to worry if something comes up. You will have plenty of time after the program is completed.
What if I can’t make the live community calls?
We hope that you can make most of the live calls and will have a calendar of dates and times available so you can make arrangements to attend in advance. All live community calls will be recorded and shared so if you have to miss one, you will still have access to all of the content!
What happens after I sign up?
Once you're accepted into the program, you'll receive an email with a welcome message, bonus links, and a calendar for the live group coaching calls. You will get immediate access to the portal and log in information a few days before we start on 2/19/24. Our first live community call will be on Tuesday, 2/20 where we will provide your first small group assignments. We highly recommend you review each module during the scheduled week so you are able to bring your ideas and ask questions within your small group and during the live coaching calls with Nanette and Cassandra. Communication will be through email and an online in Slack. The quickest way to ask a question and get feedback will be on Slack. Live coaching calls and 1 on 1 calls will be on Zoom.
do you offer a payment plan?
Yes! You can choose to pay in full or spread out your payment over the 3 months. Payments will be automatically charged to the credit card on file each month.
what is a founding member?
The Intentional Artist Mastermind begins Monday 2/19/24. Module content will be dripped out weekly and we will have a LIVE community call each week. You will receive information on how to log in to the portal and a schedule for the weekly live calls through email. Live call schedule will also be posted in the portal.
when does the program begin?
This is our first time launching this mastermind community. We are inviting the first group of students to be our Founding Members. They have the opportunity to enroll at a heavily discounted rate. We want to know from our Founding Members what you love about the program, what we can add and where we can make the program better. Founding Members will have lifetime access to our photography community, have special badges and will have access to special incentives and discounts to our future online and in person offerings.
what happens after i apply?
Once you apply, we will read over your application and reach out to you with more information and to answer any questions you have. If we are a good fit and you are ready to enroll, you will be sent an enrollment link!
THE INTENTIONAL ARTIST
Normally
Founders Sale Price
$3597
APply now
$1597
runs on
Payment Plan is Available!
Installments
3 x payments of
$550
I want in!
thru 2/12
STILL ON THE FENCE?
We completely understand. Every dollar you invest in yourself is important. We would love to answer any questions you have!
Shoot US an email!
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